Friday, December 27, 2019

Building A Solid Business Organization - 962 Words

Introduction Businesses are a make-it or break-it conception. They are delicate and could crumble in the blink of an eye or could thrive and make it very far. Businesses are all about maintaining a relationship with customers and knowing how and when to network sufficiently. If a company doesn’t apply these techniques strongly to their business, they could end up with nothing very fast. Another idea is a deprecating rumor about a company that can lead to its downfall. A company is like building a house. If you don’t build the house on a solid foundation, then it will not last. Foundations Many variables go into building a solid business. When generating a new successful business, a business owner has to generate what his or her company’s†¦show more content†¦Everyone needs a person that they can rely on. Networking can provide a person with a minute group of dependable people. Today, networking has become one of the most sufficient ways of getting a business’s name out there and improving it as a whole. To network effectively, the owner must always be up to date on the latest communication outlets and always having a business card with them can be vital as well. Social media is a good way to keep up with others and to let them know how a company is doing and what is being offered. Business cards are dynamic, because it helps others remember how to get in contact with one another at a later time. ADD QUOTE Regulations After a business has grown, the owner is still not finished. The owner must constantly be networking, maintaining the values and purpose, and keeping relationships with customers, suppliers, and employees. ADD QUOTE SWOT Businesses either thrive or they fail. If your business is failing, you need to know why. Analyzing his or her company’s strengths, weaknesses, opportunities, and threats can be one of the biggest pushers to success for a business. A business owner can use the company’s strengths to better the business. Identifying the weaknesses in the company makes it possible for them to be worked on and improved. If a business owner does not keep an eye out for opportunities, he or she could miss a chance for his or her business to excel. On the flip side, keeping an eye out for threats can protect the

Wednesday, December 18, 2019

Reflection Paper On Bullying - 1223 Words

A few weeks ago, I witnessed an incident that sickened me to the core. There was a student in my math class, let us refer to him as John, who is not the most popular guy in school, John is a student that would be categorized as â€Å"different† from the mainstream teenager. But why? Maybe it’s his height? His interests? His clothes? His friends? The way he speaks? The way he acts? The way he walks? The way he breathes? The logic behind this lingers a mystery. But, what is not hidden is the silent facial expressions painting the room, the hushed chuckles among students, the dramatic sighs, or the muffled words like â€Å"faggot,† and â€Å"retard,† that latch on to targeted students as soon as they walk into school. Like a parasite that, by nature,†¦show more content†¦Triggering a room of hate, we chuckle with our friends, roll our eyes, stare, and make discrete side comments, if any â€Å"unpopular† and/or mentally challenged student says something in class. The unwitting teacher, preoccupied with other tasks at hand, is not aware of the baleful treatment a student of theirs is experiencing. So what are the roles in the bullying circle? There is the bully, the follower henchman, the supporter, the passive supporter, the disengaged onlooker, the possible defender, the defender of the victim, and the victim. All of us, including myself, have played one of these roles at least once in our life. The bully initiates the problem, they start the torture. The follower henchman are students that join in on the bullying but do not initiate it. The supporters are the students that support the bullies but don’t take an active part in the torture. These students may cheer, crowd around, or encourage the bully. The passive supporter are those who also support the bully but do not openly express it. Then there is the disengaged onlooker, the student who turns a cold shoulder to the situation telling themselves, ‘itâ₠¬â„¢s none of my business, I shouldn’t get involved’. Then there is the possible defender, the students who dislike the bullying and ponder acting, but don’t. Then there is the defender, the one who dislikes the bullying and acts to help the victim. Then there is the victim, the target of all theShow MoreRelatedThe Punishment Is The Third Leading Cause Of Death For Young Adults Essay1333 Words   |  6 Pagesbully and involving the guardians, is one way that could put a stop to bullying. When it comes to bullying nearly everyone has heard of the old saying, â€Å"kids will be kids.† This was during the time when this behavior only happened on the playground. With a changing society the term bullying has also been altered. No single factor puts a child at risk of being bullied or bullying others. Bullying can happen anywhere. The term bullying is defined as, â€Å"unwanted, aggressive behavior among school aged childrenRead MoreThe Problem Of School Violence886 Words   |  4 Pageswere completely, and utterly, against your will? Clearly, these causes are beyond the victims control and teachers should not be expected to cure them. However, not every student is a psychopath. Some are simply angry because of abuse at home or bullying in school. These cases are certainly preventable and there are ways for teachers to spot them before they escalate. The single, most important action a teacher can take is to become aware of his or her surroundings. Students, after class of courseRead MoreTelevision And Its Influence On Our Culture985 Words   |  4 Pagespopulation and that is still apparent today; Whether that continues to be it purpose is debatable. Television as legacy media has many negative influences on our culture. This is most apparent in younger generations than any other. 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Its funny, because I remember alwaysRead MoreSOC 312 Final Paper801 Words   |  4 Pagesï » ¿ REFLECTION PAPER Angelia Smith SOC 312 Leslie Ruff November 1, 2014 REFLECTION PAPER After graduating from Ashford University with a Bachelor’s Degree in Child Development; , I am hoping to obtain a job working in the Public school system alongside the Pre-k teachers in implementing programs for Pre-k or become an owner of a childcare center. The nature of families and children in relation to society is important for my profession because in order to help improve the childcareRead MoreA Lexical Pragmatic Analysis of Proverbs in Femi Osofisan’s Midnight Hotel.1504 Words   |  7 Pagesoccur to pertinent constituents in utterances. These modulations could be widening or narrowing (Wilson and Carston 9). It is this sense of analysis that this essay transfers to the proverbs used in Osofisan’s Midnight Hotel. This is because this paper understands that proverbs are largely cases of metaphor. 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Tuesday, December 10, 2019

Muslims Multiculturalism and Aboriginals in Australia †Free Samples

Question: Discuss about the Muslims Multiculturalism and Aboriginals in Australia. Answer: Building a successful and inspiring nation is long, difficult and complicated process. A nation is a group of people who share tradition, history, religion, language and culture. The national identity of any nations builds up depending upon common identity beyond individual identities (McLaren, 2017). Australian national identity has to overcome various internal cultural and religious conflicts in order to establish itself permanently. Australia is like a mosaic of many religions and many cultures. Australia as a country has always been exhibited great tolerance towards the diverse cultures and religions (Bouma, 2016). However the historical and cultural difference between Christianity and Islam is too big to ignore and but we must engage itself with a creative dialog that deals with the difference with a positive aim. Australian Census has reported that the number of Muslim in Australia is more than 600,000 and 2.6% of the total population (Abs.gov.au, 2016). Every Muslim loves Australia like any other Australian does. Australia represents a nation that welcomes diverse cultures from all over the world and people live in peace and harmony. The treatment towards the Muslim community in Australia has changed like most of other western countries after 9/11 (Cherney Murphy, 2016). The media generalized the Muslims and associated the whole of the community with some extremists who want nothing but destruction of that peace and harmony. The depiction of Islam during this period has affected the citizens perspectives greatly. In Australia, the Muslims are also misinterpreted as a religion based on extremism, fanaticism, terrorism and violence. Here too the people face prejudices, discrimination and inequalities from the society especially as a result of medias portrayal of the community (Sultan, 2016). That is why the representatives from the community are increasing in numbers who are defending their religion through the newspaper articles, radio programs or talks. Muslims in Australia are experiencing the discrimination in various ways like attacks in Mosques. We are experiencing how Muslim women in Australia are facing discrimination against their traditional attire called burqa (Chopra, 2015). Fred Nile, a conservative member from the parliament proposed ban on hijab had sparked huge controversy (Barker, 2014). There are multiple reports that the women in burqa have been spat on and there head scarves have been ripped. They face harassment, abuse and assau lts not only on streets but also in schools and workplaces. There are Islamic press is Australia like El-Telegraph: Al Watan or Saut al Mughtareb that has been working in improving the cultural tradition in Australia (Ata, 2013). Though this media was too isolated from the mainstream society but the second generation of representatives is getting more involved into a greater integration. The educator can play important role in the process where they will acknowledge and guide the students from diverse background. The number of children from the mixed marriage is also increasing so the society has to welcome them more openly in every parts of life. A significant step towards the integration would be the educational initiatives in the state and national level. We are experiencing that gradually the generation is transforming into bi-cultural citizens who will definitely enhance the confidence, comfort and relationship among people from various cultural or religious identities. I strongly belief that the visibility of Islam is getting increased in the Australian society and it is not far when the Muslims in Australia will be identified as Muslim-Australian where both the identities are acknowledged (ODonnell, Davis Ewart, 2017). The immigration policies of Australia have greatly changed the cultural scenario of Australia. It is true that the nation has taken this shape by the people from various ethnic, religious and cultural backgrounds. Contemporary Australia is a nation where all the citizens, despite their cultural backgrounds call the country their home and multiculturalism has become its core of national identity. Multiculturalism can be defined as an ideal concept that encourages multiple communities to live peacefully and enjoy equal opportunities (Modood, 2013). The history of Australia tells that the one of the original inhabitants of Australia are the Australian aboriginals who have been living in the country for more than 50000 years (Gibbons, 2017). Then the European colonizers like Spanish, French, Dutch and English colonized the place. However the British started developing the county and settled there for a longer period. In the initial phase of twentieth century the immigration restriction p olicies and Pacific Islands Laborer Act resisted the immigrants into the country. Till the Second World War Australian society was dominated by only Europeans. During Second World War many non European people settled in the country. Allowing the non European refugees in the country exhibited the first step towards developing a multicultural society. Multiculturalism was widely accepted by the Australian society and supported by the government. The mainstream politics affected the multiculturalism like the actions John Howard took driven by traditional Australian values (Hussein Poynting, 2017). However we are now experiencing that the governments both in national and state level have been changing towards a better situation. The national and state governments are incorporating multiculturalism in various parts of life as a strategy to enhance community relationship and social equilibrium. In order to make Australia a nation of multiculturalism the government has established The Council for Multicultural Australia (Roose, 2016). The council worked to increase the awareness related to the countrys potential benefits in business and society through multiculturalism. As a university I also see the number of my university mates has increased a lot. The country has realized that through promoting the diversity among business and univ ersities ultimately leading the nation towards financial benefit. Planned immigrant policy is a great initiative by the government that has not only increased the cultural value of the nation but also the financial profit (Ueffing, Rowe Mulder, 2015). As the promotion of multiculturalism ahs increased more number of international tourists feels safe and welcome in the country. The new advisory board for promoting multiculturalism in Australia eliminated the strict multicultural policy by the Howard government and replaced with a more effective and appropriate one. The government aims to promote the multiculturalism through various ways. The multicultural policy by the Australian Government helps the society to create equality beyond the individual identities based on language, religion, race or culture. It also aims to monitor that rights of every Australian citizens are protected. At the same time it cannot be ignored that there exists a conflict between the peoples views regarding the acceptance of the immigrants in the mainstream society. Some believe that the constant addition of immigrants into the Australian population will have negative impact in the future. There also exists the language issue, as many of the people from different cultural background are not comfortable with English speaking. These issues are being acknowledged by the state and national governments as they are searching better solutions to resolve the differences among the people from different cultures (Markus, 2014). We experience and take part in the increasing number of various cultural celebrations that aimed for recognizing, accepting and promoting cultural diversity. The intercultural exchange of love and respect is helping to improve the situation. The government focuses more on identifying the issues that have been affecting the religious and cultural equilibrium of Australian society. The state governments are also incorporating more effective English language programs for the students from diverse cultural background (Farrant et al., 2014). The contemporary concept of being an Australian is largely influenced by the widely embraced multiculturalism of the Australian society. Therefore the nation welcomes immigrants more than most countries and takes pride of its multicultural identity. The term we use for the native population of Australia is aboriginal or indigenous that shows our lack of knowledge or disinterest to know them more. Also I feel there is a sense of differentiation in our addressing them through a common term when they themselves prefer to be called separately and in terms from their own language. The aboriginals from East call themselves as Koori that translates into our people or in north they are called Yoingu or centre they are called anangu (Nationalgeographic.com, 2013). Aboriginals have inhabited in the country for more than 50000 years and still they struggle to prove their identity as Australian citizens. Since the mid twentieth century the aboriginals have been complaining about their poor living condition and the governments ignorance towards them. The government with the help of citizens developed Racial Discrimination Act or Aboriginal Land Rights that improved the condition of the aboriginals in Australia (Moorcroft, 2016). However the government failed to materialize the laws and they were still struggling to gain their lad rights. Even the issue drew attention of the United Nations that accused the government of violating their basic human rights. The history of stolen generation still haunts the current generation of modern Australia and the sorry day is a symbolic representation of their apology to the natives. Understanding the aboriginal culture is an effective step towards realization of their condition in modern Australia. The concepts of dreamtime, dream paths and totems are important to understand their situation in contemporary Australia. We are one of the highly devel oped nations yet the aboriginals are one of the most underprivileged socio economic classes of the nation. Most of the aboriginals live in the rural areas or suburbs. Most non aboriginal houses are single family household but the high birth rate and family friendly nature results in multi-family houses for aboriginals. It is also quite evident that their living standard is not equivalent to the living standard of non aboriginals. The aboriginals are facing major challenge in employment. Most aboriginals still get paid really less and work hard in the rural areas. ATSIC or DAA are helping them get jobs in the public sectors (Abs.gov.au, 2016). The government has take initiatives like unemployment benefits and welfare that helps the aboriginals struggling with unemployment. However this as given birth to a common misconception among the non aboriginal citizens that those aboriginals do not work and depend on the government completely. The children from the aboriginal communities also receive poor education which eventually affecting the careers in future. The government has started the program named ABSTUDY that aims to support the deserving aboriginal students with financial support (Indigenous.gov.au, 2016). Currently we find that aboriginal artists are getting huge success in the art field but the commercialization of aboriginal art and culture is questionable. I have been discussing the various aspects of cultural or religious diversity in Australian society. I tried to explore both the positive and negative aspects of the issues but somehow failed to identify why the issues have not yet been resolved. One of the reasons could be our lack of knowledge or interest to know the people who believe in something different. It is quite natural for the people from different cultural background to feel isolated and minor. It is actually our duty to take the active role in integrating them as part of our every day existence. I would like to mention another issue that came in the foreground through the process of understanding of cultural diversity in Australian society. We fail to understand the problems of the cultural minorities because we see them from the perspective of white people. That is the reason we fail to understand why hijab is more than just a piece of cloth or we generalize all the Muslims or native Australians. In order to integrate tem in the Australian mainstream society we also have to overcome our perception of them as outsiders or exotic. This will help the mainstream society to treat them as any other Australian citizen. Preserving the native culture or celebrating the diverse culture once in a year is not adequate for the integration of the cultural or religious diverse people in the Australian mainstream society. Both the Australian state and national governments, from the past had implemented such policies that damaged the multiculturalism greatly. Therefore in order to fix those effectively the present state or national government has to be extra careful. The government policies and regulations must consider the multicultural nature of the society and should take care of the concerns of the minorities. References Aboriginal and Torres Strait Islander Survey (National). (2016).Abs.gov.au. Retrieved 21 October 2017, from https://www.abs.gov.au/AUSSTATS/abs@.nsf/DOSSbytitle/878684C6E1AB0B60CA2570F10015EFB7?OpenDocument ABSTUDY boost for Indigenous Students. (2016).Indigenous.gov.au. Retrieved 21 October 2017, from https://www.indigenous.gov.au/news-and-media/announcements/abstudy-boost-indigenous-students Ata, A. (2013). How Australian Muslims are fitting into a newly emerging Australian identity.ISLAMiCommentary. Barker, R. (2014).Banning the burqa is not the answer to fears about public safety.The Conversation. Retrieved 21 October 2017, from https://theconversation.com/banning-the-burqa-is-not-the-answer-to-fears-about-public-safety-31628 Bouma, G. D. (2016). The role of demographic and socio-cultural factors in Australias successful multicultural society: How Australia is not Europe.Journal of Sociology,52(4), 759-771. Cherney, A., Murphy, K. (2016). Being a suspect communityin a post 9/11 worldThe impact of the war on terror on Muslim communities in Australia.Australian New Zealand Journal of Criminology,49(4), 480-496. Chopra, T. (2015). Beyond Burqas, Bombs, and Bogeymen: Australian Muslims And The Media.Griffith Journal of Law Human Dignity,3(2). Farrant, B. M., Shepherd, C. C., Walker, R. D., Pearson, G. C. (2014). Early vocabulary development of Australian Indigenous children: Identifying strengths.Child Development Research,2014. Finkel, M. (2013).First Australians.Nationalgeographic.com. Retrieved 21 October 2017, from https://www.nationalgeographic.com/magazine/2013/06/australia-aboriginals-tradition-cultural-preservation/ Gibbons, A. (2017). The first Australians arrived early. Hussein, S., Poynting, S. (2017). Were Not Multicultural, but.Journal of Intercultural Studies,38(3), 333-348. Markus, A. (2014). Attitudes to immigration and cultural diversity in Australia.Journal of Sociology,50(1), 10-22. McLaren, L. (2017). Immigration, national identity and political trust in European democracies.Journal of Ethnic and Migration Studies,43(3), 379-399. Modood, T. (2013).Multiculturalism. John Wiley Sons, Ltd. Moorcroft, H. (2016). Paradigms, paradoxes and a propitious niche: conservation and Indigenous social justice policy in Australia.Local Environment,21(5), 591-614. ODonnell, K., Davis, R., Ewart, J. (2017). Non-Muslim Australians Knowledge of Islam: Identifying and Rectifying Knowledge Deficiencies.Journal of Muslim Minority Affairs,37(1), 41-54. Roose, J. M. (2016). Muslims in Australia. InPolitical Islam and Masculinity(pp. 33-49). Palgrave Macmillan US. Sultan, K. (2016). Linking Islam with Terrorism: A Review of the Media Framing since 9/11.Global Media Journal: Pakistan Edition,9(2). Ueffing, P., Rowe, F., Mulder, C. H. (2015). Differences in attitudes towards immigration between Australia and Germany: The role of immigration policy.Comparative Population Studies,40(4). 2016 Census: Religion. (2016). Abs.gov.au. Retrieved 21 October 2017, from https://www.abs.gov.au/AUSSTATS/abs@.nsf/mediareleasesbyReleaseDate/7E65A144540551D7CA258148000E2B85?OpenDocument

Tuesday, December 3, 2019

Tim Hortons free essay sample

Tim Hortons, Inc. is positioned within the market as a mature company with a strong consumer franchise. Broadly, the entity enjoys a strong brand, very profitable franchise income, strong cash flow, high returns, strong same store sales, and a low-risk business model. Business Overview Tim Hortons, Inc. engages in the ownership and operation of quick service restaurants, Tim Hortons restaurants, in Canada and the United States.The company offers coffee, flavoured cappuccinos, specialty teas, home-style soups, fresh sandwiches and fresh baked goods. External Environment Broadly, the restaurant industry has benefited from a long term trend towards eating out, driven by a growth in disposable income, a decline in the price difference between dining out and eating at home, and an increase in the number of dual-income and single-parent families. Demand has remained strong in the broad sector, leading to the conclusion that casual dining is less sensitive to economic conditions than previously assumed. We will write a custom essay sample on Tim Hortons or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Tim Hortons operates within the broader context of the mature foodservice industry, which is characterized as having little growth prospects. Tim Hortons operates in the highly competitive Coffee and Baked Goods (CBG) sector of the Canadian Quick Service Restaurants (QSR) market. Despite The QSR market is intensely competitive in terms of pricing, quality and speed of service, the number and convenience of locations, attractiveness of facilities, personnel and selection of food. Within the sector, Tim Hortons franchises compete with a variety of international, regional and local restaurants.The consumers are very demanding in terms of the speed and quality of service; they have well-established preferences and are extremely price-sensitive. As such, the customers are powerful enough to influence downward price pressures, demand higher quality and speed of service, as well as require convenient locations. In addition, Tim Hortons competes within the QSR market not only for customers, but also for hourly employees[1]. As such, the company’s survival depends on the effectiveness of advertising and marketing programs targeted at both, customers and employees.Due to the proprietary nature of the manufacturing process for major restaurant chains within the CBG segment, alternative suppliers for their baked products are not readily available, which makes the switching costs for the companies high. In addition, with the market for high-quality coffee beans being particularly volatile, coffee shops are highly dependant on the commodity prices. Internal Environment The Value Chain Tim Hortons has a diverse revenue base generated from franchisee royalties and fees, rental income, warehouse sales and company-operated stores.A major strength of Tim Horton’s integrated and scalable business model is its unique vertically integrated manufacturing and distribution platforms. These platforms enable the company to maintain its overall cost leadership while offering ‘always fresh’ and i nnovative products. The company operates a joint venture bakery, Maidstone Bakeries in Ontario and a Maidstone Coffee roasting plant in Rochester, New York, which ensure timely delivery of products and provide economies of scale. Tim Hortons built one of the most advanced food service distribution facilities in Canada that allows the company to improve its distribution efficiency and create additional economies of scale[2]. In general, Tim Hortons’ attains an overall cost leadership in all of its value-chain activities (refer to Appendix XX). The Maidstone Bakeries manufactures par-baked donuts and breads, which are then flash frozen and shipped to system restaurants, each of which contains an ‘Always Fresh’ proprietary technology[3].The ‘Always Fresh’ baking system requires limited space, and thus provides operational efficiencies and reduces product waste on the levels of operations and outbound logistics. The system allows the subsidiaries to prepare and serve products from the par-baked bread more often and in smaller batches, which provides consistent quality from restaurant to restaurant. Tim Hortons carefully evaluates and identifies restaurant sites and manages the rea l estate development, financing and construction process with its franchisees in order to minimize shipping times, differentiating itself on the quality and speed of its service.In addition, the company was able to maintain parity on such important dimensions of differentiation as product quality and product innovation through an intensive ongoing new product research and process innovation. VRINE Analysis The company successfully leverages its competitive strengths (listed in Appendix ___) to remain a leader in the quick services restaurant segment. Tim Hortons has achieved an iconic brand status in Canada due to its system-wide focus on operational excellence, fast and high-quality customer service, convenient locations, ‘always fresh’ products, energized and committed franchise base and sustainable business model.Tim Hortons has developed leading market positions in Canada and very strong presence in every province over a long period of time, which is critical to its success and long-term competitiveness. In addition, Tim Hortons’ commitment to maintaining a close relationship with franchisees is another critical success factor, which has helped the company to capitalize on its proprietary ‘‘Always Fresh’’ baking system to offer consistently fresh products throughout the day and to open restaurants in a variety of formats to ‘fit’ all possible locations.Furthermore, Tim Hortons praises itself on its proven, experienced management team with track record of exceptional growth,[4] which remains a critical success factor to its strong financial performance. Lastly, since the company controls the real estate of most of its franchise restaurants, overseeing and directing all aspects of real estate is a critical core competency. Current Strategy Assessment Tim Hortons strives to: Offer value-priced quality products which is achieved through economies of scale; and facilitated by their strong vertical integration. The entity subscribes to the slogan, â€Å"Always Fresh†, which is seen as a byword and serves as a source of differentiation. Given an emerging health conscious consumer preference, the company is capitalizing on the health trend in order to maintain its competitiveness by adding healthy menu choices. Also, characteristic to Tims strategy is a notion of flexibility, which entails a, â€Å"We Fit Everywhere† ethos wherein the entity is actively looking to activate new stores that fit in a variety of non-traditional settings (e. g. universities, hospitals, supermarkets, highway rest stops, major airports and gas stations). Taken together, it is evident that the is exploring a way for the to further penetrate regions where space might not be otherwise available by way of putting the most restaurants it can where they will be most convenient to customers. In fact, the entity is benefiting from their aggressive new store growth as a source of advertising. Goals and Objectives: Tim Hortons is striving to maintain its status as Canada’s largest Quick Service Restaurant and leader in the Canadian breakfast market.At the same time, Tim Hortons management is keen on maintaining their profit margins and would raise prices only to compensate for rising input costs such as labour or the price the price of coffee or other commodities. Is there anything geared towards their treatment of employees or their suppliers? Something like Starbucks? (Plus any other explicit mission statements or financial objectives) External Positioning: [pic] Tim Hortons is Canada wide network of franchises also at the beginning of their US expansion targeting all customers.Through their quick service restaurant chain Tim Hortons is providing hot and cold beverages such as coffee, hot chocolate, tea, iced cappuccino and Tim Hortons branded soft drinks. Bakery produce such as donuts, muffins and cookies. Additionally, they are expanding their break fast and lu nch menus with more sandwiches, soups and other products traditionally available through other fast food chains. They are vertically integrated with their own centralized baking facilities, trucking and off-course their restaurants selling the ready product to the end user. After being divested from Wendy’s, the two companies maintained its strategic alliance and are sharing facilities at numerous locations to lower costs and generate customer traffic for one another. One of Tim Hortons most valuable attributes is their strong brand name that is a symbolic icon in the Canadian culture. Tim Hortons is supporting young kinds with their sponsorship of Hockey Timbits program. Moreover, Tim Horton’s boosted its popularity by opening a Tim Hortons restaurant in Afghanistan in support of the Canadian troops there.The â€Å"Always Fresh† system is a major source of differentiation and a core competency, allowing Tim Hortons to provide fresher and therefore better products at a significantly lower cost due to the vertical integration and cost reduction due to the functional structure and centralization of their bakeries (Anna’s logistics part should have discussed these details). Tim Hortons operates through a well developed Franchise system, that duplicates existing well functioning design and processes enabling local stores to better serve the local customer’s needs and provide the â€Å"home† feeling as well as pproduct and service consistency and quality.Tim Hortons franchises are everywhere, â€Å"We Fit Everywhere†- Open stores that fit in a variety of non-traditional settings (e. g. , universities, hospitals, supermarkets, highway rest stops, major airports and gas stations) offer a way for the company to further penetrate regions where space might not be otherwise available. This leads us to Tim Hortons value proposition of overall cost leadership [pic] Providing value-priced and at the same time top quality products. So Tim Hortons is set for success by being able to be the cost leader and at the same time offer above average quality products.This is achieved through vertical integration, strong emphasis on quality (â€Å"Always Fresh†) and the significant economies of scale. In the US Become a strong regional player Penetrate via a â€Å"blanket† approach: rather than entering any US market with a single store, the plan is to blanket the area, as you need a strong enough store base to support it with marketing In the US: cost leadership and differentiation, in order to generate consumer demand and better compete with foreign competitors.